In the Essentials: The Lawn Care Business Mastery Bundle we cover the A-Z of what a lawn care business owner needs to know build a strong foundation and successful business. This bundle is perfect for those who are wanting to know their numbers, establish an effective marketing strategy and understand how to establish the proper procedures, systems and processes in order to maximize efficiencies and profits.
1 - Turning the Dream into a Reality
2 - Is There a Need for What I Want to Do?
3 - You Don't Have to Sleep Where You Work
4 - Building Your Team
5 - Understanding Business Entities
6 - Legal Hoops and Red Tape
7 - Alternatives to Start Up - Should I Buy an Existing Business?
8 - Overview of Business Foundations
9 - Core Services
10 - Selecting the Right Equipment
11 - Business Systems
12 - Know your Numbers Part I
13 - Know your Numbers Part II
14 - Know Your Numbers Part III
15 - Marketing and Sales - Building your Client Base
16 - Growing Pains
17 - Service with Excellence
18 - Company Culture
19 - What To Do With Profits
20 - Conclusion
1 - Know Your Numbers Preview
2 - How to Calculate Breakeven Man-Hour Rates
3 - How Do You Know Your Numbers w/ John Pajak
4 - Owners Pay and Profitable Pricing w/ John Pajak
5 - Pricing Matrix Tutorial
6 - How to Track Your Company's Money and Time
7 - Building Your Financial Team
8 - Billing Best Practices
9 - How to Successfully Raise Your Prices
10 - Understanding Your Market
11 - What To Look For When Giving a Quote
12 - How to Price Lawn Services
13 - Previewing Sod Installation
14 - How to Price Sod Installation
1 - Marketing Intro
2 - Building Trust in Your Service Business
3 - Market Research Part 1
4 - Market Research Part 2
5 - Planning for Effective Marketing
6 - Getting New Customers Part 1
7 - Getting New Customers Part 2
8 - Keeping Your Customers Happy
9 - Back End Profitability and Technology
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